In recent years, cultural and creative sectors are at the heart of the creative economy, Organizations in these sectors are knowledge-intensive, based on creativity and talent, and (mostly) offer various types of services. Understanding these services and how they can be better created and offered is important today, more than ever, especially considering the opportunities offered by new technologies.
Researchers
- Pedro Costa, Director of DINAMIA'CET - ISTCE
- Jon Sundbo, Professor - Roskilde
- Berta Tubillejas-Andrés, PhD. Lecturer - IEI
Publications :
- Tubillejas-Andrés B., Gallarza, M. G., Samartin, K. () «(2023). Consumer value of virtual music festivals.» International Journal of Consumer Studies. Nb pages: 18. https://doi.org/10.1111/ijcs.12978.
- Tubillejas-Andrés B., Ouazzani, Y., Calderón García, H. () «2023 ”Opera Streaming: Perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house”. ,» Journal of Marketing Management. Nb pages: 28.
- Peralta A., Salama, M. (2021) «Sustainable Business Model Innovation for Event Management. In Salama, M. (ed.) Event Project Management. Oxford, UK. http://dx.doi.org» Goodfellow Publishers..