Berta Tubillejas-Andrés
PhD. Lecturer
Publications :
- Tubillejas-Andrés B., Ouazzani, Y. Calderón-García, H. () «(2025): Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA.» Empirical Studies of the Arts. Nb pages: 27. https://doi.org/10.1177/02762374241245360.
- Tubillejas-Andrés B., Gallarza, M. G., Samartin, K. () «(2023). Consumer value of virtual music festivals.» International Journal of Consumer Studies. Nb pages: 18. https://doi.org/10.1111/ijcs.12978.
- Tubillejas-Andrés B., Ouazzani, Y., Calderón García, H. () «2023 ”Opera Streaming: Perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house”. ,» Journal of Marketing Management. Nb pages: 28.
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