The 36th RESER International Conference aims to bring together academics, policymakers, public managers, entrepreneurs, and civil society representatives to:

• Debate theoretical and empirical advances and challenges in service studies towards 2030;
• Explore how services can mitigate global risks and strengthen social resilience;
• Promote a responsible, inclusive, and sustainable vision of services;
• Examine how services-led, digitally enabled trade and integration support inclusive development.

Submissions from various fields (economics, management, sociology, law, etc.) are welcome, provided they contribute to service studies. Each paper must fit into one of eight thematic tracks:

Track 1 – Services as Catalysts for New Economic Paradigms

It explores how services can prompt a rethinking of the foundations of the contemporary economy, fostering more ethical, collaborative and public value-oriented models. It also examines the governance dilemmas that arise within interdependent and multilateral systems, and the ways in which trust and transparency strengthen ecosystems of innovation and inclusion.
Suggested themes: ethics of public decision-making; institutional trust, accountability, corruption and integrity; co-production; transparency; value creation; regulation, soft law, and legal services in collaborative economies; judicialisation of public policies and their impacts on service systems.

Track 2 – Transitions, Public Policies, and Public Services

It investigates how innovative ; public policies (at national, supranational, regional or local levels) can transform public services into strategic instruments of social and environmental resilience.
It examines forms of intersectoral and multi-level cooperation capable of integrating economic, social, and ecological objectives, thereby enhancing the adaptive capacity of communities and territories in the face of global risks.

Suggested themes: service ecosystems; collaborative networks; territories; citizen participation;
climate adaptation; just energy transition; food security; migration, and territorial resilience policie;
legal regulation of climate, energy, and digital transitions.

Track 3 – Innovation, digital transformation and artificial intelligence in Services [in partnership with RNI-Research Network on Innovation]

It examines how emerging technologies are transforming value creation and delivery in services. It discusses the balance between efficiency and ethical responsibility, as well as the impacts of digital transformation on work, learning and human relationships.

Suggested themes: servitisation; digital transformation; artificial intelligence in services; generative AI; automation; algorithmic ethics; sustainable digital innovation; the impact of AI on work; data protection; data governance; misinformation; information security; ethical design and accountability in digital platforms; innovation in education, healthcare, and other fields; public innovations; ethics, accountability, and transparency in digital legal systems.

Track 4 – Service Marketing and Consumer Behaviour
It examines how service marketing and consumer behaviour shape value creation within interactions among users, organisations and service ecosystems. It investigates how perceptions, emotions, trust, perceived quality, engagement and multichannel experiences influence consumer decisions, journeys and well-being across physical, digital and hybrid contexts. It also addresses trends such as data-driven personalisation, digital platforms and reputation, sustainable consumption and the ethical design of experiences, contributing to a more responsible, innovative and user-centred understanding within service studies.

Suggested themes: digital marketing; purchase decision-making; service personalisation; responsible marketing; social marketing, data governance, digital trust, exploitation of vulnerable consumers, information security, ethical design and accountability in digital platforms; responsible marketing of legal services.

Track 5 – Sustainable, Circular, and Regenerative Services

It explores how services can drive the ecological transition by combining technological innovation, environmental responsibility, and social value. It analyses models of sustainable servitisation and regenerative design. It also discusses strategies for decarbonisation, the bioeconomy, and urban regeneration, positioning services as key agents of systemic sustainability and territorial cohesion.

Suggested themes: ecological transition, circular economy, sustainable servitisation, regenerative design, service decarbonisation, bioeconomy, sustainability indicators in services; sustainable contracts and regenerative legal models.

Track 6 – Service Ecosystems, Collaborative Networks, Territories and Citizen Participation

This track explores how actors within the Social and Solidarity Economy (SSE), social enterprises and cooperatives foster inclusive growth and innovation oriented towards social impact. It analyses mechanisms of co-production and citizen engagement capable of strengthening community ties and generating new forms of shared value. Suggested themes: collaborative economy; social and solidarity economy; energy cooperatives; social entrepreneurship; emancipatory entrepreneurship; social innovation and value co-creation; territorial service ecosystems; community-based regulation logics; collaborative conflict resolution.

Track 7 – Culture, Arts and Well-being in Services

It analyses the role of educational, cultural and health services in building social and territorial cohesion, human capital and quality of life. It emphasises innovative ractices that integrate technology, care and citizen participation, thereby strengthening well-being and human development in a broad sense.

Suggested themes: creative economy; digital health; communication and education in public health; public well-being policies; organisational well-being policies; intergenerational learning; well-being and urban development; justiça restaurativa.

Track 8 – Inclusion, Gender, Race and Diversity in Services

It analyses the role of educational, cultural and health services in building social cohesion, human capital and quality of life. It emphasises innovative practices that integrate technology, care and citizen participation, thereby strengthening well-being and human development in a broad sense.

Suggested themes: structural racism; intersectional feminism; accessibility of vulnerable groups to public and private services; diversity policies within organisations; access to justice and structural inequalities.

Track 9 – International Trade, Regional Integration and Development-Oriented Services

This track explores how international trade and regional integration shape development trajectories, with particular attention to the strategic role of services, especially digitally delivered services, in global and regional value chains. It examines how trade policies, productive integration, logistics, digital trade, and regulatory frameworks influence structural transformation, export diversification, productivity, and sustainable development in developing and emerging economies.
The track also addresses the institutional and governance dimensions of integration processes, including asymmetries across countries and firms, regional cooperation mechanisms, and the design of inclusive trade and services-export promotion strategies.

Suggested themes: international trade in services and digitally delivered services; regional economic integration; global and regional value chains and servicification; trade and productive development policies; logistics and infrastructure services; digital trade and e-commerce; trade facilitation and regulatory cooperation; services export promotion; South–South and South–North cooperation; inequality, employment, and sustainable development; and institutional frameworks for regional
integration.

PAPER SUBMISSION

Short papers must be submitted in the format outlined below. They will be subjected to blind peer review by members of the event’s scientific committee.

• Short paper: Empirical or theoretical studies, 5-6 pages (~2,000 words), excluding references. Authors must submit their work using the Short Paper Template (Download HERE).
Authors of accepted short papers are strongly encouraged to submit the full version of the paper and compete for the awards. Only authors whose short papers have been accepted will be able to submit full papers. Full papers must be submitted in the format outlined below.

• Full paper: Empirical or theoretical studies, 10-12 pages (~5,000 words), excluding references. Authors must submit their work using the Full Paper Template (coming soon).

Only unpublished papers that have not been presented or accepted elsewhere will be considered. Submissions derived from prior research must demonstrate original and new contributions.

Papers must be submitted in English and presented in English during the conference.

Master’s students are eligible to submit papers only if the submission is co-authored with a doctoral student or a PhD holder.

AWARDS

At the 36th RESER International Conference, three awards will be granted:

• Peter Daniels Award on Original Ideas: recognizes outstanding academic work that demonstrates exceptional originality, creativity, and innovative thinking. The award honors Peter Daniels, a pioneering scholar in the field of services and economic geography. He taught for 33 years at the School of Geography, Earth and  environmental Sciences at the University of Birmingham and is widely known for his influential books and research on the role of services in economic development, innovation, and organizational transformation. A founding member of RESER, he served as its President from 1995 to 2001 and received the RESER Lifetime
Achievement Award in 2009 at the 19th RESER Conference in Budapest.

• RESER Young Researcher Award (Reser Founder’s Award): recognises academic excellence among doctoral students, promoting the dissemination of their research within the RESER community and international scientific networks.

• RESER Best Paper Award: recognises excellence in research with solid theoretical foundations, rigorous methodology, and relevant contributions to service research,
professional practice, and society.

To be eligible for the Peter Daniels Prize for Original Ideas, authors must submit a short paper.
To be eligible for the RESER Young Researcher Award (RESER Founder’s Award), authors must
submit a full paper and must be enrolled as doctoral students or have submitted their doctoral thesis
in 2025 or 2026.

To be eligible for the RESER Best Paper Award, authors must submit a full paper.
In the case of the RESER Prize for Young Researchers (RESER Founder’s Prize), RESER will award
€1,000 to the first-place winner and €500 to the second-place winner.

This prize aims to encourage doctoral students in the development of their research. The other awards consist of an honorary distinction, with special recognition of academic excellence given to the first-place paper, and without a monetary prize. Each paper submitted may be considered for only one award.

Additional rules for the awards are available on the RESER website.

RESER 2026 Conference call for paper

SUBMISSION TYPOLOGIES

The RESER 2025 conference is a forum for the presentation and discussion of innovative studies on services to ensure the active development of service research. Scholars and practitioners of management, marketing, engineering, economics, sociology, geography, or any other discipline are invited to submit papers that explore and develop a multidisciplinary understanding of various service issues. Papers can include literature reviews, conceptual papers and empirical studies using qualitative, quantitative, and mixed methods. In line with the above, we organize the conference around the following themes, but papers on related topics are also welcome.

Coming soon

Scientific Promoters: European Association for Research on Services (RESER) in partnership with the Latin American and Caribbean Network of Researchers and Policy Makers in the Field of Services (REDLAS).

Host Institutions: University of Brasília (UnB), with the support of the Department of Administration (ADM/FACE/UnB), the Graduate Program in Administration (PPGA/UnB), the Professional Postgraduate Program in Public Administration (PGAP), the Laboratory for Research on Innovation & Service Marketing (Linselab) and University Center of the Institute of Higher Education of Brasília (IESB).

Institutional Partners and Supporters: Economic Commission for Latin America and the Caribbean (ECLAC), Brazilian Federal Agency for Support and Evaluation of Graduate Education – CAPES1, RNI-Research Network on Innovation, COPPEAD/Federal University of Rio de Janeiro, University of the State of Santa Catarina (UDESC) and Federal University of Sergipe (UFS).

1 This study was financed in part by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (CAPES) – Finance Code 001.

• Josivania Silva Farias, University of Brasília (Coordinator)
• Luciana Oliveira Militão, University of Lille (Co-coordinator)
• Renato Calhau Codá, University of Brasília (Co-coordinator)
• Aldery Silveira Junior, University of Brasília
• Antonio Isidro da Silva Filho, University of Brasília
• Bruno Eduardo Freitas Honorato, University of Brasília
• Eda Castro Lucas de Souza, University Center of the Institute of Higher Education of Brasília (IESB)
• Eduardo Raupp de Vargas, COPPEAD/Federal University of Rio de Janeiro
• Karim Marini Thome, University of Brasília
• Kleverton Melo de Carvalho, Federal University of Sergipe (UFS)
• Micheline Gaia Hoffmann, University of the State of Santa Catarina (UDESC)
• Abner Santos Belém, University of Brasília
• Daniel Alves Oliveira, University of Brasília
• Elainy Cristina da Silva Coelho, Federal Institute of Tocantins
• Maria Luiza Campos Gaiger, University of Brasília
• Marina Figueiredo Moreira, University of Brasília
• Nágila Rodrigues Paiva, University of Brasília
• Patrícia Gomes Rêgo de Almeida, University of Brasília
• Pedro Henrique Pires Silva, University of Brasília
• Sílvia Régia Vieira de Freitas Filha, University of Brasília