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Monnoyer-Longé Marie-Christine

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  • Monnoyer-Longé Marie-Christine
MC Monnoyer

 Marie-Christine Monnoyer

Former Reser Council Website Editors

Institut Catholique de Toulouse
  • Cellular:+33 610261600
  • Email: marie-christine.monnoyer@ict-toulouse.fr
  • 31 rue de la Fonderie
    31068 Toulouse,
    France

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Expertises

  • Service internationalisation and global value chains

Projects

  • Reser Elgar Encyclopedia (2021 - 2021)

Publications :

  • Monnoyer M.C. (2016) «L’apport des technologies de l’information et de la communication pour la commercialisation internationale des services» in Leo et Philippe, Internationalisation des services, Enjeux culturels et technologiques de la relation de service à l’international". L’Harmattan.
  • Monnoyer M.C., B. Aldebert, D. Bertrand, AM Seck (2016) «Systèmes d’information et relations client-fournisseurs» Editions Lavoisier.
  • Boutary M., Monnoyer M.C., J. St-Pierre (2016) «Les PME à l’ère de la mondialisation, Démystifier la délocalisation et la multilocalisation» Extrait à corriger. Presses de l’université du Québec. ISBN: 978-2-7605-4574-8. Read online. Download pdf: Reser General Assembly 2016 - Napoli.
  • Boutary M., Monnoyer M.C., C. Minialai, M.N El Mabrouki (2017) «Internationalisation des PME dans une économie en transition : le cas des PME marocaines» in “Les organisations face aux transitions internationales”, coordinateurs E. Milliot, J.P Lemaire et S.Nivoix. Vuibert.
  • Monnoyer M.C. (2017) «Innovation de services et internationalisation» in La relation de ser-vices à l’international, Dimensions technologiques et culturelles, sous la direction de Pierre-Yves Léo et Jean Philippe. L’Harmattan. Nb pages: 350. EAN: 9782343126883.
    • – J.ST Pierre, M.Boutary, T.Razafindrazaka, MC Monnoyer, 2020, « Barrières exogènes et difficultés à l’exportation de PME malgaches : l’influence du pays d’origine » , Management international – NT(58)-9 Vol 24 N°3, 
    • – M.Boutary, C. Minialai, M.N El Mabrouki, MC Monnoyer, 2019, Internationalisation of SMEs from Transition Economies: the case of Moroccan SMEs, in Transition and International Business: Managing Through Change and Crises in the Global Economy (Millot Eric ed).editions Routledge
    • 2019, M.Boutary, C. Minialai, M.N El Mabrouki, MC Monnoyer, Les institutions des pays émergents, soutien ou handicap à l’internationalisation des PME ? Une entreprise marocaine en Afrique, Revue africaine de management, ISSN: 2509-0097 VOL.4(2) 2019 (PP.197-210)http://revues.imist.ma/?journal=RA

    2016 N. Geneste, MC Monnoyer, E. Pic, « Souffrance et collectif au travail : quand le collectif du faire et le collectif du dire se conjuguent pour protéger le sens au travail », Revue Psychana-lyse & Management n° 5.

  • 2014, M-C. Monnoyer et M. Boutary, « When SMEs Think About Delocalization: Theoreti-cal Issues”, in “Latin America in the global offshoring industry”, ECCLAC Chili.
  • 2014, M. Boutary, M-C Monnoyer, « Quand les PME envisagent la délocalisation, aspects théoriques », Revue Economie et sociétés, Economie Gestion et Société, p 603-630.
  • 2012, M. Boutary, M-C. Monnoyer, R. Faure, « PME et groupements : antinomie défi-nitive ou nouvelle nécessité ? », RSG, n°257p.
  • 2012, J.Philippe, P.Y.Léo, MC Monnoyer, « Quelles places pour les villes moyennes dans une économie tertiaire ? » Revue d’Economie régionale et Urbaine, N°2, p150-172.
  • 2011, MC Monnoyer, « les activités de services aux entreprises dans une ville moyenne française : Tarbes » in Villes moyennes et services aux entreprises, J.Philippe et PY. Leo, L’harmattan.
  • 2010, J.Philippe, P.Y.Leo, MC Monnoyer, « Services and high skills, a new challenge for developing medium size cities », Service Industries Journal april 2010 volume 30 number 4.
  • 2010., MC Monnoyer, « Entrepreneurship and service innovation, a challenge for local development” in Gallouj F, Service and Innovation , Edward Elgar Publishing, UK.
  • 2010, PY Léo, J. Philippe, Camacho J., M.C Monnoyer, M.Stare, JL Navarro Espigares Services et hautes qualifications : un nouveau défi pour le développement des villes moyennes Economie et sociétés/EGS n°11.
  • 2009, Marie-Christine Monnoyer, Mika Kautonen, Peter Daniels « Service competitive-ness and cohesion : An introduction to the special issue », Service Industries Journal april , vol 29 n°4.
  • 2008, MC Monnoyer et M. Boutary, « Constats et hypothèses pour mieux comprendre l’appropriation des TIC en PME » in Analyser les usages des systèmes d’information et des TIC, sous la direction de Benedetto-Meyer M et Chevallet R, p 98-128 éditions ANACT.
  • 2007, MC Monnoyer et P.Ternaux (ed), « Mondialisation des services, innovation et dynamiques territoriales », Ed. L’Harmattan.
  • 2007, « The Decentralization of Airbus Production & Services », en collaboration avec JM Zuliani Service Industries Journal.
  • 2007 « L’intégration d’un site dans la stratégie et l’organisation d’une entreprise : du cadre conceptuel à l’outil de management » Mai RFG, en collaboration avec C. Madrid.
  • 2006, TIC et PME, de l’hésitation à la performance, Ed. Oseo, Collection « Regards sur les PME », No 13, en collaboration avec M.Boutary.
  • 2005, « les enjeux de la dimension numérique dans la stratégie commerciale Brique.com , ». En collaboration avec Catherine Madrid, L’harmattan.
  • 2005, MC Monnoyer et M. Boutary, « Implementing ICT’s in SMF, is there is one best way ? », in The New European Rurality: strategies for small firms, sous la direction de Peter Nijkamp et de Noronha Vaz, Ashgate.
  • 2005, M. Boutary, et MC Monnoyer, « Technologies de l’information et PME : un trait d’union entre proximité et inter-nationalisation ? » In Revue de l’économie méditerranéenne.
  • 2003, « Tic et PME, des usages aux stratégies ». M.Boutary, C.Madrid,MC Monnoyer, D.Omrane, A. Roux, B.Vacher, L’harmattan, p 203.
  • 2002, « Les composantes servicielles de l’offre électronique » in « Technologies et innovation dans la nouvelle économie des services » sous la direction de F.Gallouj et F. Djel-lal, L’Harmattan.
  • 2002, JM. Zuliani, G. Jalabert, F. Leriche, « Système productif, réseaux internationaux de villes, dynamiques urbaines », Rapport pour le ministère de la recherche, novembre 2002.
  • 2001, Le guide des centres d’affaires et des services opérationnels de gestion sur la Haute-Garonne-CCI Toulouse.
  • 2001, « L’agglomération toulousaine, un système productif localisé des services de re-cherche-développement ? » in « Les systèmes productifs locaux en Midi-Pyrenées », rap-port d’étape pour le Conseil Régional de Midi-Pyrénées.
  • 2001, « L’e-commerce, entre réel et virtuel » (Monnoyer) Sciences humaines Hors série, mars 2001.
  • 2000, Le guide des services internationalisés en haute-garonne. CCI Toulouse.
  • 2000, « Vers une servuction électronique », (Monnoyer) Economie et sociétés/EGS n° 2 , juin 2000.
  • 1999, « Toulouse, métropole technologique » in ouvrage collectif « services et métropole », (Sous la direction de Philippe, Léo et Bouliane), L’harmattan.
  • 1999, « Servuction and mobile telephony » (Monnoyer et Philippe) Service Industry Journal , England, vol 19, n°1, janvier 1999.
  • 1999, « Commerce électronique, et services », (Monnoyer) Sciences de la société, n°47, 1999.
  • 1998, «Effets de proximité et développement métropolitain des services de haut niveau : le cas de Toulouse », (Zuliani) Revue Sud-Ouest Européen N°2, Juin 98.

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Latest news

International conference on Regional science 19-22 october 2022

March 21, 2022 9:28 pm | By Marie Christine

The XLVII Meeting of Regional Science and the XIII Andalusian... Read more →

SUMMER SCHOOL ON NEW VENTURE LEGITIMACY, 11-12 july 2022

March 21, 2022 9:14 pm | By Marie Christine

  Each year, approximately 55,000 businesses fail. In fact, nearly... Read more →

RESER Council Activity Report 2021-2022

March 12, 2022 4:06 pm | By Digistork

1. General Information on the RESER Council work Council meetings,... Read more →

Paris 2022 RESER conference call for papers

March 12, 2022 3:32 pm | By Marie Christine

LOOKING BACK TO MOVE FORWARD: THE PAST, PRESENT, AND FUTURE... Read more →

Our colleague William Beyers died

February 21, 2022 8:39 pm | By Marie Christine

Our dear colleague William (Bill) B. Beyers (1940-2022) died on... Read more →

Latest publications

Understandings of Social Innovation within the Danish Public Sector: A Literature Review,

Posted: April 29, 2022

Social Entrepreneurs as change makers: expanding public service networks for social innovation.

Posted: April 28, 2022

Co-Production in Digital Transformation of Public Administration and Public Value Creation: The case of Denmark. 

Posted: April 28, 2022

Promoting Co-evolutionary Adaptations for Sustainable Tourism: The “Alpine Convention”

Posted: August 20, 2021

Evaluation of services linked to the sustainability: a dynamic and multi-criteria approach

Posted: August 20, 2021

Abstract : The purpose of this paper is to study the challenge of the evaluation in the context of the services in the sector of environment and energy. Because of the specific nature of service innovation the traditional evaluation methods and measures are not able to capture neither the diversity of the innovations nor the […]

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