The project facilitates and examines the development of customer-focused solutions within ser-vice networks. SOUL has provided new empirical insight with regard to customer-focused so-lutions by applying perspectives of value co-creation, service management, key account man-agement, and customer knowledge management in studying integrated solutions co-creation. Both KIBS and industrial services have been investigated in the project. The results of SOUL has been published e.g. in Industrial Marketing Management and the Journal of Service Man-agement. A customer profile tool for analysing business customers was developed in the SOUL project to enhance companies’ solution sales and marketing.
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VTT Technical Research Centre of Finland (Finland)