Renewing roles in service co-production and development has attracted increasing attention among researchers and practitioners. However, typically studies of service innovation and new service development (NSD) have focused on the provider–customer dyad and less on co-development in a multi-agent environment. Also, in-depth studies of knowledge-intensive busi-ness services (KIBS) companies’ facilitation practices in multi-agent environments are still rare. In CoSVac-project we are aiming to narrow these research gaps by taking the entire value chain, or value network, and the external facilitation into consideration. Special focus has been placed on the learning mechanisms in user-driven co-innovation processes. In addition to managerial implications, four case-studies from different industries have already resulted in scientific articles. Also collaboration with the University of Naples has been created in terms of planning an international book about the studied themes.
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VTT Technical Research Centre of Finland (Finland)