Leoni Luna

 Luna Leoni

Associate Professor, Program Manager Master MEMATIC

Reser Council Member: RESER social media manager

Research fields

Tourism firms:

Tourism represents the most important source of welfare in some countries. Tourism and touristic services have experienced constant evolution and extending diversification over time and their tight link with sustainability (social, environmental, and economic) increases their importance and implications (both theoretical and practical).

Creative and cultural organizations

In recent years, cultural and creative sectors are at the heart of the creative economy,  Organizations in these sectors are knowledge-intensive, based on creativity and talent, and (mostly) offer various types of services.


 The boundaries between the manufacturing and service sectors can now be considered to have disappeared. In this vein, the servitization strategy plays a fundamental role in ensuring that manufacturing firms can integrate more and more services, properly satisfying their consumers.

  Knowledge management.

In the past, individuals/organisations struggled with a lack of data/information/knowledge; nowadays, they struggle to handle their abundance. Thus, knowledge management plays a crucial role in organisations nowadays because it allows them to succeed and compete.



Publications :

  • Leoni L., Lopez Odriozola U. (2023), in Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer and Luis Rubalcaba (Eds), () «Policies for knowledge-intensive business services,» Edward Elgar Publishing. Nb pages: 3. ISBN: 978180220258 ebook.
  • Leoni L., Cristofaro M. () «To adopt or not to adopt? A Co-evolutionary Framework and Paradox of Technology Adoption by Small Museums,» Current Issues in Tourism. Nb pages: 21.
  • Leoni L., Ardolino M., El Baz J., Gueli G., Bacchetti A. () «The Mediating Role of Knowledge Management Processes in the Effective Use of Artificial Intelligence in Manufacturing Firms, International Journal of Operations and Production Management,» International Journal of Operations and Production Management. Nb pages: 26.
  • Leoni L., Chirumalla K., Oghazi P () «Moving from servitization to digital servitization: Identifying the required dynamic capabilities and related microfoundations to facilitate the transition.» Journal of Business Research.
  • Leoni L., Cristofaro. M , Baiocco. S. () «Promoting Co-evolutionary Adaptations for Sustainable Tourism: The “Alpine Convention"» Tourism Planning & Development. Nb pages: 19.
  • Leoni L., Rubalcaba L., Lopez U., Martinez Chavez M. () «KIBS Regional Specialisation patters: a comparison between three European regions» RESER 2017 Conference Proceedings. Reser. ISBN: 978-84-697-5412-2.


Servitization strategy:  

  • Leoni, L., Aria M. (in press), A Thirty-year Bibliometric Analysis on Servitization, International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), Vol. 13, n. 1.
  • Leoni, L. (2019), Servitization strategy adoption: evidence from Italian manufacturing firms, EuroMed Journal of Business, Vol. 14 No. 2, pp. 123-136. https://doi.org/10.1108/EMJB-11-2018-0073
  • Leoni, L. (2019), “Productization as the reverse side of the servitization strategy”, International Journal of Business Environment, Vol. 10, No. 3, pp. 247-269. Doi: 10.1504/IJBE.2018.10017982. 
  • Leoni, L. (2015), “Adding service means adding knowledge: an inductive single-case study”, Business Process Management Journal, 21(3), 610-627. ISSN: 1463-7154. Doi: 10.1108/BPMJ-07-2014-0063.        

Tourism firms:

  • Paniccia, P. M. A., & Leoni, L. (2019, available online since 2017). Co-evolution in tourism: The case of Albergo Diffuso. Current Issues in Tourism, 22(10), 1216-1243. Doi: 10.1080/13683500.2017.1367763. 
  • Cristofaro, M., Leoni, L., Baiocco, S. (2019), Promoting Co-evolutionary Adaptations for Sustainable Tourism: The “Alpine Convention”, Tourism Planning & Development, Vol. 17 n.3, pp.275-294. Doi: 10.1080/21568316.2019.1600162. 
  • Paniccia, P.M.A., Leoni, L., Baiocco, S. (2017), “Interpreting Sustainability through Co-Evolution: Evidence from Religious Accommodations in Rome”, Sustainability, 9(12):2301. Doi: 10.3390/su9122301.        

Creative and cultural organizations: 

  • Leoni, L. & Cristofaro, M. (in press),  “Technology Adoption in Small Italian Museums: An Empirical Investigation”,  Il Capitale Culturale. Studies on the value of cultural heritage.