Research fields
Diploma: Master’s degree in Administration from the University of Brasília (UnB). My Master’s thesis was titled “The manifestation of co-creation and co-destruction of value from the perspective of fintech customers and its relationship with their personality traits.”
Current Position: currently a doctoral candidate in the Postgraduate Program in Administration (PPGA/UnB) and a researcher at (LinseLAB) at UnB. In addition, professor of administration in the undergraduate program at Centro Universitário de Brasília (CEUB).
Publications :
- Belem A. S., ., Militão L. O., Pereira B, Coda R (2024) «Unlocking AI Potential: The Role of Digital Literacy and Technology Awareness in Business Transformation – A systematic review» This paper aims to analyze the key factors influencing the adoption of Artificial Intelligence (AI) by companies, with a focus on digital literacy, technology awareness, and technology readiness. The study addresses the challenges companies face in AI implementation and explores strategies that facilitate successful AI adoption. Design/methodology: The research employs a systematic literature review (SLR) following. . Nb pages: 25.