In their analysis of phygital technologies, del Vecchio et al. (2023) analysed the impact of these technologies on a wide variety of sectors (Tourism, fashion, healthcare, gaming, education…). At the same time, Bryson (2023) highlighted the emergence of new forms of demand for digital services linked with the internationalization of services.
What Faridah Djellal and Marcia Rossi demonstrate is that cyber services do not evolve through isolated disruptions, but rather through systemic rearrangements of core and peripheral components. Innovation emerges as a process of architectural reconfiguration, where competencies, infrastructures, and interactions are continuously repositioned to co-produce value…
Their paper won the best paper award at the RESER conference held in Rome in October 2025.
At the RESER AGM to be held on 2026 February 6, we are inviting you to participate in the round table discussion during which Faridah Djellal ( Lille University, France ) and Marcia Rossi ( Federal University of Rio de Janeiro) will present their methodology and results. Do not miss!
This is an opportunity to confirm your membership in RESER .
You have not renewed your membership yet ?
Do not miss the opportunity to listen to this interesting paper !
If, as absent at The Reser conference in Roma, you could not renewed your Reser membership, it’s the time to do it !