The central theme of the RESER 2025 Conference is “Rethinking Services for Society 5.0: Opportunities and Challenges”. People and organizations live in an increasingly disruptive world characterized by challenging and growing levels of uncertainty, unpredictability, and complexity, whether at a technological, economic, social, environmental, or educational level. In this vein, the concept of Society 5.0 calls for placing the human being at the center of innovation and technological transformation.

In other words, Society 5.0 promotes the advancement of a human-centered society where technologies (e.g., Internet of Things, robots, Artificial Intelligence, augmented reality) are actively used in any sphere of activity (e.g., private life, public administration, industrial structure, and employment) with the main aim of creating benefits and value for people, with the help of both physical and virtual spaces. In this new “Era”, importance is given to knowledge to address the challenges associated with human-machine interactions to support a prosperous and eco-friendly society.

However, researchers are called to provide more evidence on how organizations could build business model innovation and place the human center as a cultural mindset that allows the organization to generate new business opportunities. In this vein, Services and related firms can and must contribute to improving the quality of life and solving social, environmental, and economic problems, with the support of technology and aiming to create a society based on sustainability, human value, inclusion, and resilience.

These topics are and must be at the top of the agenda of politicians, organizations, and communities, especially after the impact of the COVID-19 pandemic and due to climate change, war, social divisions, and cyber risks. Accordingly, a better understanding of the new opportunities offered by services in the private and public sectors of both mature and emerging markets, as well as in their interconnectedness to other industries, is crucial for providing both theoretical and practical advancements and suggestions.

Thus, Scholars are called to demonstrate the actual contributions of services to a future society centered on human beings, social responsibility, and sustainable development, as well as to analyze whether industry and education are moving towards close cooperation in favor of quality of life and economic, social, and environmental well-being, in accordance with the SDGs.

In this vein, the RESER 2025 Conference is interested in studies ranging from the micro to the macro level, conceptual, empirical, or methodological. We welcome studies from management, social, business, economic, technology, policy, and geographical sciences, as well as studies adopting interdisciplinary approaches. Studies from PhD Students are more than welcome.

1. Track 1. Service Innovation and Digital Transformation: between value and complexity [in partnership with RNI-Research Network on Innovation]. Chairs: Lars Fuglsang and Kirsi-Maria Hyytinen
2. Track 2. Inclusive Services: re-humanizing services to improve the quality of life. Chairs: Sara Poggesi and Michela Mari
3. Track 3. Sustainable Services: social, environmental, and economic well-being. Chairs: Céline Merlin-Brogniart and Antonella Monda
4. Track 4. Service Ecosystem and Collaborative Networks: the role of collective thinking and action. Chairs: Paola M.A. Paniccia and Silvia Baiocco
5. Track 5. Service Marketing and Consumer Behavior: promoting and differentiating services. Chairs: Tiziana Russo Spena and Estibaliz Hernandez
6. Track 6. Services in Education: training and (e-)learning opportunities. Chairs: Ida Gremyr and Matteo Cristofaro
7. ASAP Special Track: Services in manufacturing: servitization, digitalization, and circular economy. Chairs: Mario Rapaccini, Federico Adrodegari, Damiano Petrolo

The call for papers is available for download :

SUBMISSION TYPOLOGIES

The RESER 2025 conference is a forum for the presentation and discussion of innovative studies on services to ensure the active development of service research. Scholars and practitioners of management, marketing, engineering, economics, sociology, geography, or any other discipline are invited to submit papers that explore and develop a multidisciplinary understanding of various service issues. Papers can include literature reviews, conceptual papers and empirical studies using qualitative, quantitative, and mixed methods. In line with the above, we organize the conference around the following themes, but papers on related topics are also welcome.

Review procedure:

Scientific contributions (i.e., short paper) will be double-blindly reviewed. Short papers must be written according to the Short Paper Template.

The short paper may report a completed or an ongoing research project. Short papers should be a minimum of 2,500 words (i.e., 5 pages single-spaced – 25,000 characters, space included) and a maximum of 5,000 words (i.e., 10 pages single-spaced – 50,000 characters, space included), excluding references.

• Gianpaolo Abatecola, Tor Vergata University of Rome, Italy
• Marianne Abramovici, Université Gustave Eiffel, France
• Federico Adrodegari, ASAP Research Center & University of Brescia
• Silvia Baiocco, Tor Vergata University of Rome, Italy
• Veronika Belousova, HSE University, Russia
• Daisy Bertrand, Aix Marseille Université, France
• Pedro Costa, University Institute of Lisbon, Portugal
• Matteo Cristofaro, Tor Vergata University of Rome, Italy
• Emmanuel Fragniere, University of applied science and art, Switzerland
• Lars Fuglsang, University of Roskilde, Denmark
• Faiz Gallouj, University of Lille, France
• Ida Gremyr, Chalmers University of Technology, Sweden
• Estibaliz Hernandez, Mondragon University, Spain
• Kirsi Maria Hyytinen, VTT Technical Research Centre of Finland
• Luna Leoni, Tor Vergata University of Rome
• Chi Sheng Liu, Tor Vergata University of Rome, Italy
• Simona Margareta Mare, Tor Vergata University of Rome, Italy
• Michela Mari, Tor Vergata University of Rome, Italy
• Céline Merlin Brogniart, Université Lille, France
• Antonella Monda, Tor Vergata University of Rome, Italy
• Marie-Christine Monnoyer, Catholic University of Toulouse, France
• Luciana Oliveira Militão, University of Brasília, Brazil
• Jean Philippe, Aix Marseille Université, France
• Paola Maria Anna Paniccia, Tor Vergata University of Rome, Italy
• Damiano Petrolo, ASAP Research Center & University of Piemonte Orientale
• Sara Poggesi, Tor Vergata University of Rome, Italy
• Mario Rapaccini, ASAP Research Center & University of Florence
• Tiziana Russo Spena, University of Naples Federico II, Italy
• Francesco Scafarto, Tor Vergata University of Rome, Italy
• Pinalba Schilleci, Tor Vergata University of Rome, Italy
• Peter Martin Smith, University of Lille, France
• Jon Sundbo, University of Roskilde, Denmark
• Maria Toivonen-Noro, University of Helsinki, Finland
• Anastassia Zannoni, Tor Vergata University of Rome, Italy

The conference fees include RESER membership fees for one year. Conference Package: There is no extra charging for the Makeathon in case you are also participating at the RESER Conference.