Research fields
Markus Warg is the head of the Institute for Service Design (IfSD) in Hamburg, a think tank focused on the development of service dominant strategies and architectures. He is the cofounder and chairman of the supervisory board of SDA SE, a platform builder offering new industry standards for digital services. Before joining IfSD in 2019, Professor Warg held various executive positions at financial services institutions, including the role of CIO/COO for the SIGNAL IDUNA Group. he lectures in service design,
Publications :
- Warg M., Schott, E., Frosch, M. () «2024 From Generative AI to Generative Organizations: A Service Lens on Organizational Learnin: Christine Leitner, Rainer Nägele, Clara Bassano and Debra Satterfield (eds) The Human Side of Service Engineering.ing and Development. I» AHFE Open Access. Nb pages: 10. https://www.ifsd.hamburg/PUBLIKATIONEN/. Download pdf: from generative ai to generative organizations.