The disruptive role of Data, AI and Ecosystems in Services Next Gen - 14th & 15th October 2021

Conference at a glance

Get all information on how to participate and registrate on conference dedicated website:

Paper submission and registration:

  • Abstract submission deadline: 30.06.2021
  • Notification of acceptance: 26.07.2021
  • Extended abstract submission deadline: 30.09.2021
  • Early bird latest registration: 15.09.2021

Abstract submission and registration is handled through and external tool (click here).

PhD Grants (RESER Founders Award):

  • Application deadline: 01/07/2021
  • Full text submission deadline: 30/09/2021

RESER Events:

  • RESER Council: 13/10/2021
  • RESER General Assembly: 16/10/2021

The Conference will be organised and held by the Research and Innovation
Center for Cognitive Service Systems (KODIS) of the
Fraunhofer Institute for Industrial Engineering IAO in cooperation
with other research and educational institutions at the new Education

The conference will take place in BildungsCampus, Frauhonfer IAO in Heilbronn.

The city of Heilbronn is currently one of the most dynamic places in Germany. With a strong regional economy, the city has rapidly grown scientific institutions and built a completely new designed educational campus. Thus, Heilbronn will provide an ideal environment for this year’s RESER conference.

heilbronn 21 qr codeContact for registration :

Bernd Bienzeisler

Registration is handled through an external tool. You can also scan this QR Code



The Covid-19 pandemic clearly demonstrates that future services and business models will strongly rely on direct digital interactions between service providers and customers. This applies to restaurants, retail, and many other services formerly known as typical physical service settings. Even such service branches as arts, culture and tourism need to provide new forms of virtual customer experience.
Thus, the service-economy »Next Gen« leads to a stronger digital integration of customers, partners, and service providers. In each interaction, new data is produced, which can be used to improve the existing service and to develop a new range of services. Linear value chains are split and reconfigured within complex ecosystems.

Read more…


  • Innovation in Services
  • Digital Transformation in Services
  • AI in Front Stage Service Interactions
  • From Industry 4.0 to Service 5.0 – AI in Specific Industries
  • Geographic, Social and Ethic Aspects of AI
  • Macroeconomics and AI
  • AI driven Service Ecosystems and Value Chains
  • AI and New Service Development
  • Data based Service Products
  • What’s next? Innovative Service Research

See detailed topics presentation

Detailed Program

Click on the date to see the detail list of events

Makeathon: “Science meets Practice: Digital Data driven Services and Factory Transformation

Within a 1.5 day of Creathons / Makeathons, several groups will be working on innovative solutions for practical challenges.

  • 08:30 – Registration, Coffee & Networking
  • 09:00 – Welcome & Introduction, Prof. Fr. Wilhelm Bauer – Executive Director Frauhofer IAO
  • 09:30 – Key Note Scientific Perspective, Faïz Gallouj, - CLERSE
  • 10:00 – Key Note Scientific Perspective, N.N. Lidl/Schwarz Group
  • 10:30 – Coffee & Networking
  • 11:00 – Parallel Sessions
  • 12:30 – Lunch
  • 13:30 – Parallel Sessions
  • 15:00 – Coffee break
  • 15:30 – Parallel Sessions
  • 17:00 – Closing Session / End, Bernd Bienzeisler, - Fraunhofer IAO
  • 17:30 – Reception, Martin Diepgen, First Mayor of Heilbronn
  • 08:30 – Coffee & Networking
  • 09:00 – Parallel Sessions
  • 10:30 – Coffee & Networking
  • 11:00 – Parallel Sessions
  • 12:30 – Lunch & Networking
  • 13:30 – Science meets Pratice: Digital Data driven Services and Factory Transformation. Presentation and discussion of the Creathon/Makeathon Results.
    Moderator: Bernd Bienzeisler, - Fraunhofer IAO
    Representatives of Audi AG, TUM, Fraunhofer and Participants of the Creathon/Makeathon
  • 14:30 – Coffee & Networking
  • 15:00 – Parallel Sessions
  • 16:10 – Key Note Closing Research Perspective, Prof. Dr. Helmut Krcmr, Vice Dean and Founding Dean of TUM Campus Heilbronn
  • 16:30 – Key Note Closing Business Perspective, N.N., EnBW Energie Baden-Würtemberg A.G.
  • 16:50 – Key Note Closing Applied Research Perspective, Prof. Dr. Oliver Riedel, Directeur Faunhofer IAO
  • 17:10 – Outlook and Introduction of Upcoming Event, Markus Scheuer, , President of European Association for Research on Services and Bernd Bienzeisler, - Fraunhofer IAO
  • 17:30 – End
  • 19:00 – Gala Evening, Benjamin Schiller, Project Manager Science, Dieter Schwarz Foundation
  • 17:30 : Reception

Download the full programm in PDF :

Call for papers


Researchers and practitioners are welcome to contribute to the conference.

Review Conditions:

Scientific contributions will be double blind reviewed. The reviews are based on abstracts. Abstracts must include meaningful content to:

  • problem/goal,
  • methodology,
  • results

The length of an abstract is between 2000 and 2500 characters.

There is no review of the practitioners contributions.

Scientific board

The reviews will be carried out by members of the
RESER community and topic related institutions.


More details


The initial abstracts will be available in the online conference programme, but it will be possible to the authors to revise this abstract afterwards, based on reviewers’ comments e.g.. The authors can choose

  • Presentation and extended abstract (6000 – 8000 characters): the latter will be published in an online conference proceeding and both will also be available here.
  • Presentation only: Authors can choose whether their presentation will be published at the or not.
  • Abstracts not accepted for regular presentation can be presented in a poster session.

News about the conference



The conference fees include RESER membership fees for one year. Conference Package: There is no extra charging for the Makeathon in case you are also participating at the RESER Conference.

Conference complete package
Early registration

Regular access300

Students and PhD150

After 15th September 2021

Regular access400

Students and PhD20050

Partial attendance
Makeathon only

Early registration50


Virtual Participation

Regular access100

Students and PhD50

Register now online

and benefit of early bird rebate

Payments accepted : bank transfer, purchase order or cash on location (against receipt).