Demand as a driving force of service innovation

In 2009 , a research proposed by Jean Philippe (University of Aix en Provence, France) to the Reser Council has obtained a grant from the reser council. You will find here the name of the three teams who were in charge of it , an abstract and the summary . You can also download the full text.

This report presents the results of a research carried out to investigate the relationship between the demand and service innovation in three dimensions: the international demand, the public demand through public tender and the technological demand through service linked to new products.. As different research teams have worked on this project, the methods are not always the same.

Two of these teams have tested a theoretical model. The first one explains how firms achieve international performance; the second onesupposes that MICTs would positively influence market and procedures innovation capabilities. The data used were obtained by a specific survey answered by 51 top managers of business service firms and analyzed by the Partial Least Square method. The third one realized a study of multiple cases with ten analysis units conducted using semi-structured interviews with professionals in the companies.

Some relationship could so be highlighted:

- As it is usually stated, service innovation plays a significant role in international performance but far less than international experience. More upstream factors, mainly the resources and capacities of the firm, exert also direct or indirect influence.

- The ability of the firm to use ICT plays an interesting role as it simultaneously helps international development and service innovation. Innovation appears also to be enhanced by international competence of the firms’ personnel.

- Although MICT do not affect directly innovation capacities, they can influence this variable trough the development of internal and market capabilities. This will vary according to what type of mobile device is used.

- Innovations are identified in three steps: pre-sale, service providing, and post-sale. It confirms the induction of innovations by governmental clients. Even though this induction is not intentional, it meets the main trajectory presented in the Chain-Linked Model.

Authors

Cristina Castro-Lucas,M.Sc. University of Brasília, and CERGAM-MI/ Université Aix-Marseille III

15-19, allée Claude Forbin, 13627 Aix-en-Provence cedex-1-

E-mail: cristinaclucas@yahoo.com.br

Mbaye Fall Diallo, Ph.D, M.Sc.CERGAM-MI/Université Aix- Marseille  III

15-19, allée Claude Forbin, 13627 Aix-en-Provence  cedex-1

E-mail: mbayediallo2003@yahoo.fr

Pierre -Yves Léo, Senior research fellow, CERGAM-MI/Université Aix-Marseille III

15-19, allée Claude Forbin, 13627 Aix-en-Provence  cedex-1 –

E-mail : pyl199@gmail.com

Marie-Christine Monnoyer, Ph.D, Management professor, CRM, Université Toulouse I Capitole, IAE

2 rue du Doyen Gabriel Marty-, 31042 Toulouse

E-mail: marie-christine.monnoyer@univ-tlse1.fr

Marina Figuereido Moreira, Post graduation in management, University of Brasília, UnB

Campus Darcy Ribeiro, ICC Norte, s. B1-576 - CEP: 70910-900 - Brasília - DF - Brasil

E-mail: marinafmoreira@terra.com.br

Jean Philippe, Ph.D., Management professor, CERGAM-MI/Université Aix-Marseille III

15-19, allée Claude Forbin, 13627 Aix-en-Provence  cedex-1 –

E-mail : jean.philippe@univ-cezanne.fr

Elaine Tavares, Ph.D, EBAPE/FGV and CERGAM/Université Aix-Marseille III 

15-19, allée Claude Forbin, 13627 Aix-en-Provence  cedex-1-

E-mail: elaine.tavares@fgv.br

Eduardo Raupp de Vargas, Ph.D, Professor, University of Brasília, UnB

Campus Darcy Ribeiro, ICC Norte, s. B1-576 - CEP: 70910-900 - Brasília - DF- Brasil

E-mail : ervargas@unb.

Synopsis

Introduction

Chapter 1: Business Service Innovation through Internationalization .............................. 13

1. Business service innovation and internationalization.................................................... 14

2. Key variables and theoretical model ………………………………………...…….......18

3. Data analysis and results ...............................................................................................22

4. Conclusion ......................................................................................................................27

Chapter 2: The Influence of Mobile ICT Use on Service Innovation Capabilities ……....29

1. Theoretical Background .................................................................................................30

2. Model and hypothesis ..................................................................................................... 33

3. Results ............................................................................................................................35

4. Findings and Managerial Implications ………………………………………………..41

Chapter 3: When the Government is the Market: Public Procurement and Innovation in Software Services..............................................................................................................................46

1. Innovation in services .....................................................................................................47

2. Innovations induction: public procurement in the Chain-Linked Model .......................49

3. Purchases for the innovation in software service ..........................................................52

4. Method and cases results ...............................................................................................53

5. Conclusions ....................................................................................................................55

References.............................................................................................................................57

  • Website Editor Marie-Christine Monnoyer Professor, Toulouse 1University T+33(0)610261600
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  • Pierre-Yves Leo Faculté d\\\'Economie et de Gestion - Aix Marseille Université T (33) (0)4 86 09 10 28
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