Management, Marketing, Innovation and Internationalisation
‘This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development of service industries are analyzed, as are managerial and innovation issues.
The book is a much needed supplement to the current widespread focus on service marketing and Service Dominant Logic. It is highly recommended to all academics, students and practitioners dealing with service business and industrial policy.’
– Jon Sundbo, Roskilde University, Denmark
How to buy
2015 464 pp Hardback 978 1 78100 040 3 £140.00 Online price £126.00
Elgaronline 978 1 78100 041 0
Research Handbooks in Business and Management series