Italy, Naples


is a research group in the Department of Economics, Business and Administration, University of Naples Federico II, Naples. Service innovation and management  are strategic research areas within the Department since its foundation.


Research area

The Group works in the two broad thematic areas of 1) service innovation and 2)management in service economy. We aim to bring academic rigour to the challenges of service society. Services are embedded in the development of the present society  and the emergence of new social, institutional and  technologies challenges create the need to look at different way to innovation.  The group has a particular focus on new perspectives which emphasize open and interactive processes, value co-creation, social and everyday activities as venues for innovation. Innovation needs a more holistic approach and the idea of practice-based innovation (PBI) is at the centre of group to provide a theoretical and empirical understanding of innovation as networking emergent and social process. The research area also focused on new forms of organising and carrying out economic activities in a service economy and on the role of Smart technologies in promoting the transformative power of service innovation.


our focus is on producing research outputs that are relevant to practitioners and which extend theory, all of which is grounded in a multi-discipline approach. Tree major interdisciplinary projects are currently being carried out by the groups:

–Practice based approach to service innovation: The research is carried out in projects in collaboration with firms and other international researchers and  aims to  look at ongoing and dynamic process  of innovating. The word  innovating is chosen to stress something that happens and not a result. Innovating’ means the system of on-going activities emerging by a multiciplity of interacting actors. Innovating depict the practices of  actors who participate in innovating by integrating/merging resources- including value, norms and institution-  to create and promoting the diffusion of something new and better. The project  takes a multidisciplinary perspective of analysis including service, management, social and cultural streams of research. The aim is to tackle different issues at the enablers and facilitators of innovating processes in a social context of innovation.

–New market creation  

- High Technology District for Cultural Heritage (DaTaBenc project) is a funded project started at the end of the 2011 promoted by National Government  to give a strategic support to cultural and environmental heritage in Campania, a region in Southern Italy. The project aims to promote the culture as creative engine for the development and viability of  local and regional innovation systems.


Research network

The group cooperates with a network of national and international researchers in the development of common projects, research activities and publications.

National network includes collaboration with:

·       University of Salerno- Department of Business Administration·  

National network includes collaboration with:

·       University of Salerno- Department of Business Administration


The group organizes work individually, in teams and through workshops. Since the 1999 the group organized and host the Naples forum on Service -  a two year international conference to support dialogue on service which across disciplines and research interest. The strategy research group is highly active in presenting at the major international conferences and its members’ position in research is recognized with various articles published in leading international journals.


Main references

·       Russo Spena T, Tregua M., Bifulco F (2015), “Knowledge practices for an emerging innovation ecosystem, International Journal of Innovation and Technology Management”, Vol 13 (5) on line ready.

·       Tregua M., Russo Spena T., Casbarra C. (2015), “Being Social For Social: A Co-Creation Perspective”, Journal of Service Theory and Practice, Vol 25, N. 2, pp. 198 – 219.

·       Mele C. Russo Spena T. (2015), “Eco-Innovation Practices”, Journal of Organizational Change Management, Vol. 2, N. 28, pp. 4-25.

·       Mele C. Russo Spena T. (2015), “Innomediary agency and practices in shaping market innovation”, Industrial Marketing Management, Vol. 44, N. 1, pp. 42-53.

·       Mele C. Colurcio M., Russo Spena T. (2014), “Research traditions of innovation: Goods-dominant logic, the resource-based approach, and service-dominant logic”, Managing Service Quality, Vol 26, n. 4, pp. 612- 642.

·       Bifulco F, Russo Spena T. (2014), “Dal Distretto tecnologico all’eco-sistema dell’innovazione: sfide e opportunità imprenditoriali”, Sinergie - Rivista di studi e Ricerche, N. 17, pp. 67-86.

·       Russo Spena T., Mele C. (2012), “Five Co-s’ in innovating: a practice-based view”, Journal of Service Management, Vol. 23, Issue 4, pp- 527- 553.

·       Russo Spena T., De Chiara A. (2012), “CSR, innovation strategy and supply chain management: toward an integrated perspective”, International Journal of Technology Management, Vol. 58, p. 83-108.

·       Colurcio M., Wolf P., Kocher P.Y., Russo Spena T. (2012), “Asymmetric relationships in networked food innovation processes”, British Food Journal, Vol. 114, p. 702-727.

·       Russo Spena T., Colurcio M. (2010), “A cognitive-relational view of innovation in the agri-food industry: the fresh-cut business”, International Journal Of Innovation Management, Vol. 14, p. 307-329.

·       Mele C., Russo Spena T., Colurcio M. (2010), “Co-creating value innovation through resource integration”, International Journal of Quality and Service Sciences, Vol. 2, p. 60-78.    

·       Bifulco F., , Tregua M., , Amitrano A (2015) Comparing research streams on Smart City and Sustainable City, China-USA Business Review – Issue 4, 2015, pp. 203-215 .

·       Bifulco F.,, Tregua M.,, Amitrano C (2014)  Smart Cities and Innovation: a multi-stakeholder perspective Journal of Management and Marketing Vol. 2, Issue 1, pp. 27-33

·       Witell  L, Anderson L.l  Brodie  R.J.,  Colurcio  M.,  Edvardsson B. , Kristensson, P;  Lervik-Olsen L., Sebastiani  R.,  Andreassen  Tor W.n, (2015) "Exploring dualities of service innovation: implications for service research", Journal of Services Marketing, Vol. 29 Iss: 6/7, pp.436 – 441.

·       Parasuraman A., Andreassen T., Lervik  O L., Colurcio M.,  McCollough K.J (2015)  “Linking Service Design to Value Creation and Service Research”, Journal of Service Management, forthcoming, forthcoming





Tiziana Russo Spena

Assistant Professor
Department of Economics, Management, Institutions
University of Naples Federico II
Via Cinthia Monte S. Angelo
80126 Naples

P. +39 081675070



Department of Economics, Management, Insitution- Campus Monte Sant'Angelo Naples



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European Association for Research on Services
Authors: Brigada